### Everyone always asks me "what is .e4?"... Here is the quick and simple answer...

.e4 is algebraic chess notation:

---guess I should introduce that first!

Algebraic chess notation is the method used today by all competition chess organizations and most books, magazines, and newspapers to record and describe the play of chess games. The form most commonly used, and primarily described here, is also called abbreviated (or short) algebraic notation or SAN to distinguish it from the expanded (or long) algebraic notation variant now referred to as LAN.

Beginning in the 1970s, the abbreviated algebraic notation eventually came to replace descriptive chess notation, although this notation can still be found in older literature.

About .e4

One of the oldest and most popular openings. White stakes a claim in the center and opens lines for the King's Bishop and Queen. If White could move immediately, 2.d4 would be very strong, perhaps even lead to a won game. But according to the rules, Black gets to move next.

Why .e4?

Our corporate motto is "positioned at the intersection of business and strategy" .e4... positionally, in chess, is as good an opening move as you can get. Being that I am a huge chess nerd I found it fitting that I honor the greatest game ever by naming my company after its most strategic opening move.

---guess I should introduce that first!

Algebraic chess notation is the method used today by all competition chess organizations and most books, magazines, and newspapers to record and describe the play of chess games. The form most commonly used, and primarily described here, is also called abbreviated (or short) algebraic notation or SAN to distinguish it from the expanded (or long) algebraic notation variant now referred to as LAN.

Beginning in the 1970s, the abbreviated algebraic notation eventually came to replace descriptive chess notation, although this notation can still be found in older literature.

About .e4

One of the oldest and most popular openings. White stakes a claim in the center and opens lines for the King's Bishop and Queen. If White could move immediately, 2.d4 would be very strong, perhaps even lead to a won game. But according to the rules, Black gets to move next.

Why .e4?

Our corporate motto is "positioned at the intersection of business and strategy" .e4... positionally, in chess, is as good an opening move as you can get. Being that I am a huge chess nerd I found it fitting that I honor the greatest game ever by naming my company after its most strategic opening move.

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