Wednesday, August 30, 2006


Whether it’s coming from old internet pros or a web newbie, you cannot engage in discussion about Internet marketing without hearing the term “SEO”. Search engine optimization is more than just the latest buzz term flying around the web. It is an essential must-learn concept for anyone who is already in on, or attempting to enter, the world of Internet business and marketing. It’s a never ending battle between Internet marketers, who all want their site at the top of the listings, and the search engines, who want to level the playing field. What you learn about SEO today may not be effective a month from now. Therefore, one must keep on top of what the engines, like Google and Yahoo, consider to be fair and friendly optimization practices.

SEO is the process in which your website is modified and manipulated to more effectively communicate its relevancy to the search engines of the key words for which your target market is searching. The top search engines rank sites based on content and amount of sites that link to yours. Sounds simple enough, except the content must be relevant, unique to the information for which your market is searching, and the links must be of quality.

But what does this mean? “Unique relevant content” means that the content of your site contains the keywords that people use in the search engines to find your site but not saturating your content with them to the level that your page is considered “spam”. Therefore the textual content must contain relevant information containing the keyword on which you are optimizing without over-using them.

In times gone by, search engines would only factor in the amount of links that would link to any given sight. People could manipulate what search terms pointed to which websites, because the engines would simply count how many times a site was linked to. This practice is termed “Google Bombing.” Now, search engines factor in the overall quality of the sites linked to any particular site, as well as the amount. So, the more quality links the better. For instance, links from or are going to carry much more weight than

These are the basic concepts of what the search engines like to see. There is much more to be learned about what will help you get traffic to your sight and what will hurt you in the rankings. Visit to talk to an Active Internet Marketing search marketing consultant about having your website optimized. Good luck and we’ll see you in the SERPs!


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